Service & Fares News
Details of special promotions for services as well as fares and tickets and general news can be found below.
£1 fare makes a comeback
Hundreds of bus journeys will become cheaper in the New Year as new short hop fares are introduced across the city for a £1. Popular journeys such as Hove Station to Hove Town Hall, Downs Park to Portslade and Fiveways to London Road will reduce in price from the current citywide standard fare of £1.80 and are just some of the journeys included in the new scheme.
There will also be a new tourist fare between Brighton Station and Churchill Square, Brighton Pier or the Royal Pavilion for just £1 to attract the hundreds of city visitors arriving by train who haven’t taken advantage of the cheaper combined train and bus ticket also now available. The standard fare for journeys in the central area from Palmeira Square to Edward Street and Preston Circus will be £1.50.
Increasing numbers of city bus passengers buy their travel to last for a minimum of a day, taking advantage of extra value prices available from buying in advance. The price of the one-day SAVER ticket purchased from bus drivers will increase by 10p to £3.60 from 11 January but the price purchased on-line is being held at just £3 as well as the £3.20 price being frozen for tickets bought from shops. The aim is to encourage even more people to buy their travel in advance at cheaper prices. Only a third of bus journeys in the city now involve a cash transaction and the Company aims to decrease this even further.
There has been a huge growth in passengers taking advantage of extra value ticket prices available on-line. Paying for bus travel in this way is not only cheaper but it speeds the bus journey up with less cash handling.
At the end of November over 10,000 weekly tickets were sold as cheap as £7 in a hugely successful promotion with The Argus newspaper. This was followed up in December with another price promotion offering bus travel for £1 a day throughout January for on-line purchasers. More price promotions are planned for 2009 offering extra value travel.
Details of which bus journeys will be available for the new Short Hop £1 fare are available here. http://history.buses.co.uk/pdfs/shorthop.pdf
